This season, we’ve returned home. After years of drawing inspiration from distant cities and new encounters, we chose to revisit the places and feelings that made us.

Culture lives through gestures, rituals, and the clothes passed from one generation to the next. It is found in the way families share stories, in the way objects are cared for, and in the beauty of repetition. This collection reflects that presence. Each piece was designed with softness and intention, using natural fabrics, layered shapes, and a palette drawn from earth, ink, cloud, and stone. 

‘Dear Joseon’ honours where we come from and is inspired by the dynasty that ruled over South Korea for over 5 centuries.