John Berger published “Ways of Seeing” in 1972, which challenges traditional Western cultural, aesthetics, by raising questions about hidden ideologies in visual images. In the world of art and culture, few voices have had as profound an impact as John Berger. His seminal book “Ways of Seeing” has inspired generations to question the ways in which we view and interpret images, and to see the world through new eyes. As we set out to create our fall-winter collection, we knew that we wanted to pay tribute to Berger's groundbreaking work and explore the ways in which it resonates with our own creative vision. During a trip to Japan, we were fascinated by the stark contrasts between the country's old and new landscapes. From ancient temples and shrines to modern skyscrapers and bustling streets, we witnessed firsthand how the passage of time and the influence of different cultures have shaped Japan's unique visual identity which is applicable to all other areas of life. As we traveled, we realized that the ways in which we see the world are deeply personal, shaped by our experiences, our education, and our cultural backgrounds. This new collection celebrates the diverse perspectives and interpretations that make us who we are. Each one of us shapes our own lens through which we view the world, and our streetwear collection seeks to capture the diversity and richness of those perspectives. Through eye-catching designs, unexpected color combinations, and innovative materials FW23 “ways of seeing” embodies the multifaceted nature of the human gaze. Whether you're drawn to the sleek lines of modern architecture or the intricate details of craftsmanship, Merely Made invites you to see the world in a new way. Join us on a journey through the landscapes of John Berger's imagination, where the ways we see become a celebration of our individuality and our shared humanity. Let's explore the complexity of the world around us, and find new ways to see ourselves and each other.
