Merely Made saw the light in Oksu, Seoul about five years ago. Since then, inspiration and ambitions had us travel the world, a quest for knowledge and to open our minds to what the world has to offer. That is why, our brand is known for having unique pieces, a mix of our creative upbringing, and details gathered from different lands and cultures. July 2022, the Merely Made Team is currently planning its next surprise destination for FW23, somewhere in Europe. However, as a Korean fashion brand, we had not emphasized how much our city, Seoul - where everything started- has taught us. For the anniversary of our conceptual designs, we opted to stay in Korea instead of going for our usual inspiration trip, and essentially go back to our roots. We aim to commemorate our discontinued signature items and best-sellers that you loved and create a whole collection based on what we do best: oversized fits and minimalism, for a capsule and versatile wardrobe.Once again, our fabric selection process was long and tedious, as we strive to invest in the finest raw materials for your new favorite clothes to last a lifetime. The spirit of our iconic 2019 fall and winter collection is the core of this new line, but with an upgraded twist of patterns and silhouettes.For the lookbook, we decided to cast exclusively a team born and raised in the city to show us their favorite spots and create a shoot that depicts our community. Get to know our “Doshi” with FW22, the pictures will be posted on our instagram very soon. Stay tuned! This lookbook invites exploring the Korean Capital and discovering FW22 a line of previous best sellers with an upgraded twist, styled and adapted to the Seoul young lifestyle. #MERELYMADEFORSEOUL
